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A time-honored principle of commerce everywhere is that if a buyer perceives that they are getting a special deal or something extra for the same money, they will be much more likely to buy than if they are given...
Trying your hand as a Moodlepreneur can, and should be exciting, rewarding and potentially life changing. However, any experienced Moodlepreneur will tell you for every moment of "high" there are multiple moments of "low," "stressed," "lonely," and "throw-in-the-towel." We've...
There is a profusion of channels available today to market your Moodle courses. But perhaps surprisingly, marketers consistently rank email as the single most effective tactic for awareness, acquisition, conversion and retention. It is regularly predicted that newer social media channels will...
The description one of your courses is essentially a tiny window into the content you intent to provide, and it’s the only information prospective customers have at the moment they first encounter your learning product. The description needs to effectively communicate not...
When considering how to get more customers, do you follow the “Wal-Mart” strategy of ‘Pile ‘em high and sell ‘em cheap’? Or, have you ever rummaged through the bargain bin of DVDs at a discount store? Are any of them...
How do you spread the word about your courses and grow sales? There are plenty of modern digital options out there: affiliate marketing, digital advertising, SEO and so on. All of these options help to generate exposure for your...
Disclaimer, I have no affiliation with Course Merchant. This info was gathered during a demo from their staff.  I do however have experience delivering courses from Moodle using the standard Paypal Enrollment Plugin. POST UPDATE 1/14/14: note that the prices and...