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A short while ago, Bill Gates shared his views on learning technologies in an interview with The Verge. It is always interesting, or at least entertaining, to consider the views of a prominent thinker and technology businessperson. He begins with...
A time-honored principle of commerce everywhere is that if a buyer perceives that they are getting a special deal or something extra for the same money, they will be much more likely to buy than if they are given...
Moodlepreneurs often express the concern that when they put their course material online in a Moodle, it can be copied and sold by others. In this article we present five ways to combat plagiarism of your courses. Refer learners to external...
Trying your hand as a Moodlepreneur can, and should be exciting, rewarding and potentially life changing. However, any experienced Moodlepreneur will tell you for every moment of "high" there are multiple moments of "low," "stressed," "lonely," and "throw-in-the-towel." We've...
We have shown you earlier in the Moodlepreneur™ series how and why email can be a good marketing channel for your courses. In this post, we offer clear tips on creating and formatting email newsletters so that they will actually...
There is a profusion of channels available today to market your Moodle courses. But perhaps surprisingly, marketers consistently rank email as the single most effective tactic for awareness, acquisition, conversion and retention. It is regularly predicted that newer social media channels will...
The description one of your courses is essentially a tiny window into the content you intent to provide, and it’s the only information prospective customers have at the moment they first encounter your learning product. The description needs to effectively communicate not...
I recently wrote about the importance of creating a plan for your Moodlepreneur venture. In that article I presented a non-traditional approach to the business planning process and, if you've followed along, you should have a good idea of how...
There is a lot to be said for proper business planning. It remains, in my mind, still one of the most under appreciated and understood aspects of starting a business venture, especially for those of us who seek to...
This might sound obvious, but for a course to sell well, it needs to be useful. It should address a problem, a need or a desire, and provide the means to solve it. Moodle content that opens doors for...