The merge, which is pending regulatory approval and other due diligence, will secure complete dominance in the plagiarism originality space on a global scale.

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With more than 30 years in the industry, Ouriginal, result of a merge between Urkund and Plagscan, made an announcement signed by the CEO, Andreas Olson. The coronavirus pandemic created a “gold rush” opportunity for many in the EdTech space, leading to the bold moves for large scale collaboration reported in recent time. These help increase the rate of development and reduce risks associated to profitability.

Owned by Procuritas, Ouriginal would represent an exit by the Nordic private equity firm for an undisclosed amount. A press release by Turnitin reinstates the business benefits of the merge, as it will consolidate dominance on the European and North American markets.

Just like virtual learning has become popular —not to say the normality— for many people around the world, a year out in the situation educational institutions and their communities are starting to understand what makes a good institutional EdTech investment and what does not.

Plagiarism checkers and technologies that support originality and critical thinking are among the most critically observed by educators and interest groups. Quick to address concerns and critiques, both Turnitin and Ouriginal have refined a message and even reviewed the experience design process of their tools, to move away from recurrent beliefs about the punitive nature of plagiarism checkers, and more decidedly into a tool for conversations about originality and critical thinking.

As the announcement turns into a real, new global leader in plagiarism and academic misconduct prevention, more customer and teacher outreach is expected to take these evolved conversations into a practice that focuses on the opportunities and benefits of developing original ideas.

Ouriginal and Turnitin are clients of LMSPulse Digital Content Marketing & Advertising services. Ouriginal is a Silver sponsor of the Elearning Success Summit 2021: Cracking the Code on Learner Engagement.

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