The internet, when looked at from the right vantage point, is a wondrous labyrinth filled with pockets of collegiality.
Most of the top players in the “LMS Space Race” have a thriving community of educators helping one another make the most of the platform they inhabit. Live and online events and campaigns by the companies ensure those communities feel valued. It is, of course, a strategic marketing ploy –which may or may not save costs in customer service– but one that is not easy to accomplish.
When properly leveraged, there is no reason why “community capital” should not feature, even prominently, in the company’s valuation narrative. Which is different from just having a large user base, among other things because if you play your cards right, you won’t have to trick people into getting their data. They’ll be happy to.
Which leads to ask: What is the strongest, most positive and, of course, largest LMS community of all?
Who are the
Canvassadors Canvas Advocates?
The Canvas Advocates program was launched in 2019 as a replacement of the “Canvassadors,” the community around the LMS by soon-to-be private company (but maybe not that soon) Instructure. If you stumble into the profile of a #Canvassador and still see the tag, chances are you are looking at a long-standing Canvas user and supporter. The rebranding was a way to re-energize the base, but also to become more inclusive on the global sphere.
The benefits of becoming a Canvas Advocate are not entirely clear, but perhaps this is what makes the program so brilliant. The reward for being a Canvas Advocate is to be recognized by being a Canvas Advocate. Even the section on “Perks” is defined as “tools for success” as a Canvas Advocate. You’ll get a badge, and “A” next to your Canvas Community profile. The more you Canvas Advocate, the more you will be a Canvas Advocate. There are levels: “CONNECT,” “NURTURE,” “MATURE” and “THRIVE.” Your duties will involve networking, sharing, facilitating, authoring, presenting and “spreading joy.” Further down the terms you will see how a condition for progress includes lead generation and community support. You’ll get swag, “exclusive” and “abundant” opportunities for professional growth, and might even achieve “Influencer Status.”