For many people, causes and economies, the 2010s was a laggard. For Canadian EdTech company D2L the past few years could fall into the same sloth-like rythm. Trying to brand itself as “worry-free” technology, the company cloud-based LMS Brightspace should consider its own product as the global market is set to keep on leaping ahead.
What sets D2L Brightspace apart from other LMS?
D2L offers a cloud-based standard solution hosted by Amazon Web Services, with customization options and extensions via integrators. As it is proprietary software, it
In what elearning veterans call an age of “future parity” among the top LMS, Brightspace would seem to be the last one to make it into the club, which includes Canvas, Blackboard, Moodle and (for some) Sakai. In this state, you can count on a solid experience where the average user has not much to miss from any other LMS. They all listen to each other and catch up within a matter of most, with Canvas LMS often leading on the ease of use front, and Moodle in sheer features.
Having said that, there is nothing we could personally highlight as Brightspace’s unique value proposition. It might be favored over Moodle by faculties and team lacking technical skills, but Canvas looks like a better choice. A possibility could be that its experience is simple enough to use, at a price point slightly lower than Canvas. D2L does not provide pricing publicly. We might have to ask a sales rep.
Regarding technological innovation, there is little to work with coming from the senior leadership. In some of the few media appearances from leadership, VP Kenneth Chapman advocates for playing it “safe” and remains confident on the power (and PowerPoint embossing) of statu quo.
What are some of D2L’s high profile users?
One of D2L’s early adopters was Minnesota State Community and Technical College, which uses Brightspace for its online college program and still does to this day.
Some of D2L’s recent customers include:
- American Public University System, for-profit university. (NASDAQ:APEI, owned by 14 hedge funds at writing.)
- Central New Mexico College (CNM), non-profit, the largest community college in the state.
- University of Maine System, a 6-university, 10-campuses, 30,000-student public entity with the largest Higher Ed population in the state.
- It seems to enjoy a cult following among faith-based institutions.
- Trulieve Cannabis Corp, the “largest fully licensed medical cannabis company in Florida.”
- Longer customers include University of Waterloo and the University of Tasmania.
- It is the platform of choice for social emotional learning video content for K-12 provider Move This World (MTW)