I never realized how fascinating the history of business schools truly is. Did you know:
- That in 1819, Paris-based ESCP created the first MBA of its kind?
- That before universities took on the task, the chambers of commerce of the largest commerce capitals were in charge of providing education on trade, commerce, and business relationships?
- That Jean-Baptise Say, one of the most important liberal economists in history, was involved in ESCP’s inception?
A post by Moodlerooms’ E-Learn Magazine highlights ESCP’s history and explores their online initiative of an Executive Master in International Business, launched at the end of 2014 and supported by Moodlerooms’ Moodle-based infrastructure.
But how would the LMS overcome the gap between an online and a face-to-face experience, with no damage to its centuries-old reputation? Program developer Sergio Vasquez shared his 3 key approaches:
- Strong financial incentives for professors provided before the first lesson is ever given. This would incentivize educators to focus on a sound foundation from the get-go.
- A customized, localized design and a sophisticated layout that takes into account the regional context in which each student is undertaking the program. This includes visual support and, eventually, content translation.
- Key partnerships. Risky early moves to develop content specific to the oil, cosmetics and pharmaceutical industries, among others, paid off tidily, as USCP won training contracts with Repsol, L’Oreal and Pfizer.
Another key to success, which transverses all of the above, is focused, unrushed planning. The program took about a year and a half to develop, from inception to launch, Vasquez revealed.
Today, ESCP offers online and face-to-face executive education through its Berlin, London, Paris, Torino and Madrid campuses. It boasts 120 global academic partnerships, a top ranking, and over 50,000 alumni from 150 countries.