UCL’s Digital Business Academy MOOCs making waves


TechCrunch recently picked up and published stats on the new “Digital Business Academy” which was created by Tech City and is powered by course materials from University College London. According to the article over 12,000 students have registered for the free courses which are aimed to provide business skills to those who want to learn more about entrepreneurship and business. From the piece,

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Arrayed under the banner of the Digital Business Academy, the tech-industry backed initiative has deliberated focused on teaching non-technical business skills, such as marketing, rather than addressing core programming — aiming to avoid overlapping with organizations and businesses that are focused on the latter area.

The Academy started out offering eight free online courses covering a range of skills areas — from setting up a startup, to sizing an idea, developing and managing digital products, making a marketing plan and understanding business finance.

What it doesn’t mention is that the slick platform is built on the Moodle LMS.

In addition to content the platform also offers student completers a host of prizes and rewards which can be earned by completing the courses, including space at a coworking space, fast track to internship opportunities, mentorship and coaching, additional training and much more. Check out the full list of perks and rewards students can earn just by completing free courses: http://www.digitalbusinessacademyuk.com/rewards.

Note that registration requires a UK zip code at this time. Register at http://www.digitalbusinessacademyuk.com/

Check out the screenshots below for a tour of a course.

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Hat tip to Marcus Green for the lead.